This project looks into the space optimisation of a micro 4/3 camera and redeliver a fresh appeal of a camera, as the current rugged cameras have a distinctive rugged look that might make it perceive that it is meant for the professional. Hence, the design brief is to reduce the perception that rugged cameras have a technical appeal, however, balancing the design with the function. Thus Delievering a modern a appeal while still focuses maintaining the essence of a rugged camera- durability.